Livewell has launched a virtual stop smoking advisor to provide instant out of hours support. Developed as an artificial-intelligence powered Facebook Messenger robot, Will Power offers personalised replies including specific answers about quitting with Livewell, the opportunity to receive daily tips, quirky distraction videos and games for beating cravings. Will’s menu also links to the NHS addiction quiz to nudge smokers into thinking about quitting with the option to book an appointment with Livewell.
Will complements, Livewell's free 12-month smoking programme which offers regular telephone support as well as free treatments worth £180.
The bot can be accessed by clicking the blue circle with lightening symbol on the Livewell homepage or through a scanned code which features on all campaign material using an app.